Foodie Paradise


Welcome to the Specialty Food Association's Summer Fancy Food Show.

Imagine a wonderland of the world’s best chocolate, cheese, olive oil, charcuterie, savory snacks, spices, organic products and more. You’ll find these products, and the entrepreneurs behind them, at the 2017 Summer Fancy Food Show (SFFS) at the Jacob Javits Center in New York City from June 25-27.

SFFS is hosted by the Specialty Food Association (SFA), which is celebrating 65 years of bringing innovation to the specialty food industry. The not-for-profit trade association provides its 3,400 members around the world with resources, knowledge and connections to champion and nurture their companies in an always-evolving marketplace.  

SFFS is the largest trade show for specialty food and beverages in North America. The sold-out exhibit halls are filled with more than 180,000 new products, new brands and top-quality classics from 2,600 exhibitors from across the U.S. and 48 countries, proudly representing the $127 billion industry.

“The Summer Fancy Food Show is a food lover’s paradise for the taste buds and the mind,” SFA President Phil Kafarakis says. “Tasting the latest product is only one part of the show, it’s also about understanding the industry. The amount of information we offer – whether it be from our education programs or from our future of food experience, new this year or from our awards programs – should leave everyone walking out with a list of new favorite foods and a wealth of information, arming them to make specialty food a part of their daily lives.”

Some of the highlights for the 2017 show include:

LevelUP, a NEW Immersive Attraction

SummerFancyFoodShow2The new experience immerses attendees in tastes, technology and trends of tomorrow. The program will feature future consumer food trends and the forces driving them, food commerce of the future in digital, retail and food service, leading-edge market research and keynote and enhanced education sessions.

Education Program

SFA is presenting daily seminars, panels and discussions of thought-leading and business-building topics at SFFS to inspire startups, established manufacturers and buyers at all levels of expertise to succeed in the ever-changing marketplace. Sessions will include a “Retailer Roundtable” of top supermarket, specialty and e-commerce buyers discussing the future of specialty food and “The Basics: The Business of Specialty Food,” a full-day workshop on June 24 to acclimate young companies to the industry. In addition, the daily “Excite” series of short talks assembles problem solvers, disrupters and thinkers to highlight innovations in product development, food production methods, foodservice and retail experiences, and evolving consumer trends.

Business Builders 1-to-1

Customized match-making program where exhibitors present their products in pre-arranged meetings with top buyers for retailers, distributors and foodservice. More than 1,200 one-on-one appointments are set to take place in sessions facilitated by SFA.

sofi™ Awards Showcases for Outstanding Specialty Foods of 2017

Established in 1972, the sofi Awards advance culinary excellence and creativity worldwide by recognizing the outstanding work of SFA member companies. “sofi” stands for specialty outstanding food innovation. The 2017 sofi Awards, which had 3,000 entries across 39 categories, produced 154 Winners in the Gold, Silver, Bronze and New Product categories.

sofi™ Awards Product of the Year

For the first time in the 45-year history of the sofi Awards, a Product of the Year award will be given. The winner will be announced at the show.

Industry Newcomers

The “New Brands on the Shelf” pavilion will feature 35 up-and-coming specialty food producers who are SFA member candidates. They will showcase dozens of niche and artisanal specialties.

What’s New, What’s Hot! Showcases

The showcases will feature hundreds of specialty foods that represent the hottest trends in new products, natural and organic. It provides a snapshot of companies on the exhibit floor.

Front Burner: Foodservice Pitch Competition

Four exhibitors will pitch their foodservice-ready products to a panel of specialty food buyers in this live competition taking place in front of an audience of show attendees. All contestants will get exposure and feedback on their products and the winner will receive a promotional package from SFA, including editorial coverage, advertising, and a pro press release. 

Hall of Fame and Lifetime Achievement Awards Ceremony

SFA honors the past and inspires the future through the Hall of Fame and Lifetime Achievement Awards Ceremony. The Hall of Fame has 25 new inductees. Five SFA members are being honored for their career achievements in specialty food.

Giving Back

At the end of the show, exhibitors will continue their long tradition of giving back by donating thousands of pounds of meat, cheese, produce, confections and snacks to the Specialty Food Foundation, which will in turn donate the products to City Harvest, the SFFS’s longtime charity of choice. Last year, exhibitors donated more than eight-and-a-half tractor-trailers full of specialty food to help feed hungry New Yorkers. 

SFFS is a trade only show, occurring in New York City from June 25-27. The Winter Fancy Food Show occurs in San Francisco from January 21-23, 2018. For more information, visit


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