Sociologie Wine

They say the kitchen is the heart of the home. It’s the place where memories are made with family around the dinner table and where friends gather to reconnect over a glass of wine. 

In her very own kitchen, Amy Hampton poured her heart into creating wine and using her soirees as inspiration. Her wine was originally served as a party favorite surrounded by music, conversation and family friends. 

“My journey into wine started as a passion for serving others,” Hampton says. “With my background in chemistry, I’m used to being in the lab and creating concoctions. In 2008, I started having parties at my home and using them as case studies to see if my wine would appeal to my guests.” 

A party at Hampton’s is anything but ordinary. She creates specialty cocktails based on her guests’ personality or style and greets each one with their signature drink. “Sociology is the art and science of being social,” Hampton says. “That’s the reason it is our company name – Sociologie Wine.”

Guests continued to compliment her wine and Hampton knew there was only one thing she could do: Stop turning her kitchen into a wine lab and build a real business. In 2010, she created Sociologie Wine to capture and epitomize the “art and science of entertaining socially chic.”

‘All Women are Pearls’ 

Sociologie Wine offers two varieties that were both made in Hampton’s kitchen after two years of trial and toil. Blushing Rose’s aromas of fresh roses, sweet strawberries and vanilla create a crisp and delicious taste. The label features a woman with a whimsical tea rose dress that is very feminine, sweet, approachable and fun. 

Red Berry combines juicy oranges, sweet cherries, jewel-toned cranberries, ripe pomegranates and vanilla to create a luxurious taste. 

The label features a woman dressed in a sequin skirt and a casual-chic chambray shirt to personify the boldness of the wine. 

“Winemaking is as old as the world and the packaging really hasn’t changed since the first bottle was poured ages ago,” Hampton says. “I wanted something special and the labels to look like pearls because I believe all women are pearls. Women are the epicenter of being social. The ladies on each bottle are adorned in attire to represent the personality of the wine itself.”

Sociologie Wine plans to next year release new varieties, including a sparkling wine option. The new wine will be produced at a local winery nestled in the heart of the Mimbres Valley of Deming, N.M., where all Sociologie Wine is made today.   

Appealing to the Masses

Sociologie Wine is also working to get more on-premise consumption next year and Hampton says her biggest challenge so far has been reaching the masses. To get her bottles in the hands of more consumers, Sociologie Wine partnered with a marketing firm in Los Angeles to get the brand in more trade shows and grocery stores.

“Once the consumer views the bottle and experiences Sociologie, they love it,” Hampton says. “Once our bottles are on the shelf, they are going home and will be enjoyed by so many people.”

Moving forward, Hampton wants to transform Sociologie Wine into the go-to lifestyle brand that in addition to the wines will feature candles, home goods and home décor. 

“Sociologie came from a passion of serving others and capturing the art and science of being social,” Hampton says. “It can help make certain parties are memorable and fun. Family and friends are so important; they make the world go around.”  


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